Wolverine, Star Trek and Piracy

If it wasn’t clear enough in my post about the conviction of the Pirate Bay founders, I’ll say it again:

I don’t believe piracy is hurting the movie/music/game industry.

On the contrary, I believe piracy is helping these industries, by giving even more visibility to their products, with no cost for the publishers. They’re basically getting free publicity and benefiting from the fact that people who wouldn’t even think about buying their album or watching their movie might just feel inclined to do it or to buy some other kind of related product.

You might argue that there’s no proof of this. Well, of couse this theory is very hard to prove, but a blog post over at The Inquisitr presents some interesting facts on the recent X-Men Origins and Star Trek movies.

A month before X-Men Origins hit the movie theaters, a workprint copy of the movie was leaked to teh Internets. The copy was far from being finished, and most of the special effects were not yet included. 20th Century Fox screamed in pain and begged the authorities to find the culprits. The FBI was called in to investigate and one movie reviewer from Fox News was fired.

Star Trek had a flawless release, with no leaks or any other kind of fuss surrounding it. Pretty boring, uh?

Now let’s look at some numbers, more speficically to opening weekend box office dollar figures:

• Wolverine - $85 million
• Star Trek - $75 million

Interesting… So the movie that was leaked 1 month before the premiere and presumably was downloaded 4 million times actually had a  better opening weekend than the one that managed to remain safe from those horrible pirates and had everyone dying to watch it. I know what you’re going to say. Maybe the Wolverine movie was just so much better than Star Trek, and that’s why so many more people went to watch it. Right?

Wrong!

It turns out that, according to Rotten Tomatoes, X-Men Origins is pretty crappy, while Star Trek is one of the best movies of the year so far.

So there you have it folks. The movie that caused the most uproar over piracy in recent time actually earned more money than the other hot movie that garnered critic praise and not a peep about piracy. In the process an ISP data host lost millions of dollars and had their reputation severely impacted. As well a long time FOX freelance movie reviewer has lost his livelihood. All because of the pirating of an incomplete film that ended up earning more money on opening weekend box office that the golden boy movie.

Still think piracy is hurting the movie industry?