Flour Power

I knew the Irish were still not over that Thierry Henry (double) handball that helped put Ireland away from World Cup 2010, but I never thought some companies would go as far as using it for marketing purposes. As a supporter of fairness in sports I already wrote about my opinion on the subject, and I’ll be joining the “Anyone But France” team for this World Cup. It would be even better if Portugal was the one to beat them. But I digress.

The point of this post is to show that companies are creating campaigns based on France performing badly in the South Africa World Cup. It’s not only random people planning a drinking session when France is out, but well-known brands offering incentives to be anti-France. So far I’ve found 2 such examples.

The electrical retailer Currys has adopted the slogan “When the French lose… the Irish win!” and is offering vouchers of up to €100 to TV buyers, to be redeemed when France leaves the tournament. They even have a cheeky ad to go with it:

A long term investment in France’s demise, which might take longer than most people would like.

Pizza Hut is going the route of instant gratification. They’ll offer a free pizza for every goal scored against the French. The Facebook page will provide the ordering codes to get one of the 350 pizzas (yes, there’s a limit) each time France concedes a goal.

Do you know of any other anti-France World Cup offers? Please share them in the comments.

(image from Times Online)

Ahh, what would be of an important football game without some controversy? And to make it even more disgusting, it had to involve, and be in favor of, France…

The Irish team had lost 0-1 at Croke Park and travelled to France in a very difficult position. After 33 minutes at the Stade de France, Robbie Keane got the goal (and qualification equalizer) for Ireland , which they kept until the 90 minutes were over. And then, 14 minutes into extra time, Gallas scored the goal that got France in the World Cup, after an assist from Thierry Henry. Small detail: Henry controlled the ball with his hand. Wait, there’s more. Henry controlled the ball with his hand… twice!

I’m not even going to comment on the game itself, because that’s of little importance and there’s plenty of sites discussing it. The real issue here is that it was proven again that soccer desperately needs to adopt what today’s technology has to offer. It’s outrageous that a game of such importance gets decided in a clearly illegal play, one that would be easily detected by watching a replay. And any replay would be enough, as it was so obvious that you could almost see it from the other side of the pitch…

Tennis has Hawk-Eye. Quite a lot of sports use instant-replay to help decide on controversial situations. But football remains in the dark ages, leading to situations like this one over and over again. Maradona’s “God’s Hand” was 23 years ago, I think we should have evolved enough avoid these mistakes…

I’m not blaming Henry, because most players would do the same. Although he’s still a sneaky bastard.

I’m not blaming the referees, because it is possible that they really didn’t see the (did I say it was double?) handball. Although this was France.

But things like these make me sick.

In related news, Portugal got the qualification after defeating Bosnia and Herzegovina by 1 goal in Zenica (aggregate 2-0).