Flour Power

I knew the Irish were still not over that Thierry Henry (double) handball that helped put Ireland away from World Cup 2010, but I never thought some companies would go as far as using it for marketing purposes. As a supporter of fairness in sports I already wrote about my opinion on the subject, and I’ll be joining the “Anyone But France” team for this World Cup. It would be even better if Portugal was the one to beat them. But I digress.

The point of this post is to show that companies are creating campaigns based on France performing badly in the South Africa World Cup. It’s not only random people planning a drinking session when France is out, but well-known brands offering incentives to be anti-France. So far I’ve found 2 such examples.

The electrical retailer Currys has adopted the slogan “When the French lose… the Irish win!” and is offering vouchers of up to €100 to TV buyers, to be redeemed when France leaves the tournament. They even have a cheeky ad to go with it:

A long term investment in France’s demise, which might take longer than most people would like.

Pizza Hut is going the route of instant gratification. They’ll offer a free pizza for every goal scored against the French. The Facebook page will provide the ordering codes to get one of the 350 pizzas (yes, there’s a limit) each time France concedes a goal.

Do you know of any other anti-France World Cup offers? Please share them in the comments.